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A Skimming Pricing Policy Is Likely to Be Most Effective

Question 110

Multiple Choice

A skimming pricing policy is likely to be most effective when


A) consumers perceive one product to be similar to other products on the market.
B) a lower price will significantly lower fixed costs.
C) competitors will be attracted to the market due to the potential for high sales revenues.
D) consumers tend to be price-sensitive.
E) the high initial price will not attract competitors.

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