A Skimming Pricing Policy Is Likely to Be Most Effective

Multiple Choice

A skimming pricing policy is likely to be most effective when

A) lowering the price has only a minor effect on increasing the sales volume and reducing the unit cost.
B) consumers tend to be price-sensitive.
C) it is easier to set measurable sales unit goals.
D) a lower price will significantly lower fixed costs.
E) consumers perceive your product to be similar to other products on the market.