When Hallmark Cards Introduced a Line of 99-Cent Cards (About

Multiple Choice

When Hallmark cards introduced a line of 99-cent cards (about half the price of the previously least expensive cards it sold) , the greeting card company was trying to appeal to a mass market that was price-sensitive. Hallmark was using a(n) __________ pricing strategy.

A) prestige
B) skimming
C) target ROI
D) penetration
E) experience-curve