Mark Johnson, the Manager of a Discount Consumer Electronics Store

Multiple Choice

Mark Johnson, the manager of a discount consumer electronics store, was approached by the manufacturer's representative on behalf of a marketer of a popular and profitable line of DVD storage racks. The manufacturer's representative implied that if Johnson doesn't raise the retail prices for the storage racks to those paid by the marketer's nondiscount customers, Johnson's supply of racks may be severely curtailed. The manufacturer's representative is guilty of attempting

A) horizontal price fixing.
B) resale price maintenance.
C) price discrimination.
D) predatory pricing.
E) bait and switch pricing.