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A Patek Philippe Sky Moon Tourbillion Men's Wristwatch Is Among

Question 204

Multiple Choice

A Patek Philippe Sky Moon Tourbillion men's wristwatch is among the most expensive in the world, costing more than $1.5 million in 2013. This is an example of a __________ strategy.


A) penetration pricing
B) target pricing
C) bundle pricing
D) loss-leader pricing
E) prestige pricing

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