Which of the Following Statements Regarding Price Cutting Is Most

Multiple Choice

Which of the following statements regarding price cutting is most accurate?

A) Marketers should only consider price cutting if primary demand for a product class will remain stable.
B) Marketers should only consider price cutting if the price cut can be made across all items in a product line and all product lines in a product mix.
C) Marketers should only consider price cutting if the price cut is confined to customers within specific target market segments.
D) Marketers should only consider price cutting if the firm also increases advertising.
E) Marketers should never consider price cutting unless a product is in the introductory stage of its product life cycle.