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    Marketing Study Set 5
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    Exam 12: Services Marketing
  5. Question
    The Dimension of Service Quality Called __________ Is Caring, Individualized
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The Dimension of Service Quality Called __________ Is Caring, Individualized

Question 160

Question 160

Multiple Choice

The dimension of service quality called __________ is caring, individualized attention provided to customers.


A) assurance
B) reliability
C) responsiveness
D) empathy
E) sympathy

Correct Answer:

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