All of the Following Are True About the Price Element

Multiple Choice

All of the following are true about the price element of services except

A) price can be referred to in a variety of terms.
B) price can affect consumer perceptions of the service.
C) price is used in on-peak pricing to manage the variations in supply for the service.
D) price can be used in capacity management.
E) price can be used in services to imply a higher quality.