Product Life Cycle Refers to

Multiple Choice

Product life cycle refers to

A) the average life span of a product.
B) a concept that describes the stages a new product goes through from product concept to commercialization.
C) a concept that describes the stages a product goes through in the marketplace-early growth, accelerated development, maturity, and decline.
D) a concept that describes the stages a product goes through in the marketplace-introduction, growth, maturity, and decline.
E) the amount of time it takes a product innovation to completely diffuse in the marketplace.