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Georgia-Pacific Reduced the Content of Its Brawny Paper Towel Six-Roll

Question 102

Multiple Choice

Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price. Georgia-Pacific used __________ strategy.


A) an outsourcing
B) a trading up
C) a shrinkage
D) a downsizing
E) a product modification

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