Solved

For Years, When Most Consumers Thought of Cranberries, They Thought

Question 378

Multiple Choice

For years, when most consumers thought of cranberries, they thought of the Ocean Spray brand. Then Northland-branded cranberry juice came on the market, claiming that it was superior to the Ocean Spray brand. Northland was creating __________ demand.


A) primary
B) derived
C) generic
D) selective
E) secondary

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q81: During the introduction stage of the product

Q98: An implied warranty<br>A)provides a written statement of

Q109: Brand personality refers to<br>A)the personification of a

Q178: Identify and describe the four branding strategies

Q251: What is the marketing objective for the

Q271: For more than 30 years, Starkist put

Q380: The "Mean Stinks" ignition was designed to

Q381: For many years, Kellogg's Frosted Flakes, a

Q382: In 1984, IBM launched the "PCjr," its

Q383: Changes in the product characteristically take place