Which of the Following Statements Regarding the Maturity Stage of the Product

Multiple Choice

Which of the following statements regarding the maturity stage of the product life cycle is most accurate?

A) Marketing emphasis is directed toward generating more consumer awareness.
B) Marketing emphasis switches to finding more channel intermediaries to carry the product.
C) Marketing emphasis aims at stimulating primary demand for the product.
D) Marketing attention is directed toward holding market share through further product differentiation and finding new buyers.
E) Marketing emphasis is directed toward having salespeople allocate less time to selling the product.