The Classifications of Innovators, Early Adopters, Early Majority, Late Majority

Multiple Choice

The classifications of innovators, early adopters, early majority, late majority, and laggards are all based upon

A) how frequently a consumer uses a product.
B) the number and strength of competitors.
C) when consumers begin buying a new product.
D) the time it takes to educate a consumer in the use of a new technology.
E) how quickly consumers respond to an advertising message or campaign.