Multiple Choice
As product adopters, laggards
A) have a fear of debt and use neighbors and friends as information sources.
B) are skeptical and have below average social status.
C) are deliberate and use many informal social contacts.
D) are leaders in social settings and have a slightly above average education.
E) are venturesome, highly educated, and use multiple information sources.
Correct Answer:

Verified
Correct Answer:
Verified
Q47: Which of the following is a characteristic
Q227: For consumers, the primary benefit of branding
Q253: Express warranties<br>A)provide a written statement of manufacturer
Q294: The launch by Gatorade of Gatorade Endurance
Q297: A product life cycle for which significant
Q299: When selecting a brand name, it should
Q300: There are four stages of the product
Q302: The life cycle of a product depends
Q303: Products such as Yoplait's Go-GURT<br>A)perceptual benefits<br>B)communication benefits<br>C)functional
Q361: The commercial,legal name under which a company