Multiple Choice
When selecting a brand name, it should suggest the product benefits; be memorable, distinctive, and positive; fit the company or product image; be simple and emotional; __________; and have favorable phonetic and semantic associations in other languages.
A) be humorous or mysterious
B) have no legal or regulatory restrictions
C) be easy to spell and pronounce
D) contain no hidden meanings
E) suggest an air of mystery
Correct Answer:
Verified
Correct Answer:
Verified
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