Multiple Choice
A new exercise video contends that with one day of fasting and a one-hour period of intense cardiovascular exercise, the average individual can lose five pounds a week and be in peak health within six months of starting the program. __________ barriers could doom the new product to failure because the product's claims are not consistent with how consumers think and behave.
A) Psychological
B) Social
C) Physical
D) Risk
E) Usage
Correct Answer:

Verified
Correct Answer:
Verified
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