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    Exam 11: Managing Successful Products Services and Brands
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    A Product Life Cycle for Which the Product Experiences Rapid
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A Product Life Cycle for Which the Product Experiences Rapid

Question 11

Question 11

Multiple Choice

A product life cycle for which the product experiences rapid sales on introduction and then an equally rapid decline is an example of a __________ product.


A) high-learning
B) low-learning
C) fashion
D) fad
E) generalized

Correct Answer:

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