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    Exam 11: Managing Successful Products Services and Brands
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    If a Customer Is Reluctant to Try a New Product
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If a Customer Is Reluctant to Try a New Product

Question 143

Question 143

Multiple Choice

If a customer is reluctant to try a new product because she's afraid it might make her ill, the company is most likely facing __________ barrier.


A) a usage
B) a risk
C) a value
D) an emotional
E) a psychological

Correct Answer:

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