If a Firm's Marketing Dashboard Displays a BDI Under 100

Multiple Choice

If a firm's marketing dashboard displays a BDI under 100 for a consumer packaged good, such as General Mills' Warm Delights Minis, this indicates which of the following?

A) a weak brand position in a segment
B) a strong brand position in a segment
C) above-average product category purchases by a market segment
D) below-average product category purchases by a market segment
E) There is not enough information to make any conclusions.