There Are Several Reasons a Consumer Would Be Reluctant to Purchase

Multiple Choice

There are several reasons a consumer would be reluctant to purchase a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when

A) there is no incentive to change.
B) there are physical, economic, or social risks.
C) the product is not consistent with existing habits.
D) the financial commitment is too great.
E) it affects one's image.