Johnson & Johnson Effectively Repositioned St

Multiple Choice

Johnson & Johnson effectively repositioned St. Joseph Aspirin as a product for infants to an adult low-strength aspirin to reduce the risk of heart attacks or strokes. This is an example of a product repositioning by

A) reacting to a competitor's position.
B) reaching a new market.
C) catching a rising trend.
D) changing the value offered.
E) product modification.