The Four Steps in Building Brand Equity Are: (1) Developing

Multiple Choice

The four steps in building brand equity are: (1) developing positive brand awareness and __________; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.

A) an association of the brand in consumers' minds with a product class or need to give the brand an identity
B) lowering the price of products
C) easing consumers' decision making
D) incorporating higher value in products
E) creating market modification