Multiple Choice
When selecting a brand name, it should: (1) suggest the product benefits; (2) be memorable, distinctive, and positive; (3) __________; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.
A) never have a humorous connotation
B) be easy to spell and pronounce
C) fit the company or product image
D) not be easily imitated
E) be patented
Correct Answer:
Verified
Correct Answer:
Verified
Q51: The formula _ is used to calculate
Q266: Which stage in the product life cycle
Q267: Companies can choose from several different branding
Q268: When selecting a brand name, it should:
Q270: Every product manufactured by the maker of
Q272: Usually two curves are shown in a
Q273: Pez was originally sold in Europe as
Q274: The four steps in building brand equity
Q275: An integral part of the package that
Q276: The swoosh that appears on every Nike