Consider the Four Steps in the Sequential Process of Building

Multiple Choice

Consider the four steps in the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions,

A) brand identity and brand emotion.
B) brand performance and brand imagery.
C) consumer judgments and consumer feelings.
D) brand awareness and consumer-brand connection.
E) consumer feelings and brand imagery.