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    Exam 11: Managing Successful Products, Services, and Brands
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    New Product Brands Introduced as Defensive Moves to Counteract and Confront
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New Product Brands Introduced as Defensive Moves to Counteract and Confront

Question 261

Question 261

Multiple Choice

New product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as


A) co-brands.
B) private brands.
C) fighting brands.
D) brand extensions.
E) subbrands.

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