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Consider the Huggies Range of Products for Babies and Very

Question 83

Multiple Choice

Consider the Huggies range of products for babies and very young children. Kimberly-Clark has successfully leveraged the strong Huggies brand image among mothers in its use of __________ when it introduced a full line of baby and toddler toiletries.


A) product line branding
B) subbranding
C) multiproduct branding
D) mixed branding
E) brand extensions

Correct Answer:

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