Consumer Product Classifications Differ in Terms of The: (1) Effort

Multiple Choice

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision, (2) frequency of purchase, and (3) ___________.

A) amount of money the customer is willing and able to spend
B) number of competing or substitute products
C) demographics of the consumer
D) attributes used in making the purchase decision
E) consumer segmentation characteristics