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    Marketing Study Set 5
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    Exam 10: Developing New Products and Services
  5. Question
    ___________ Are Items That the Consumer Makes a Special Effort
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___________ Are Items That the Consumer Makes a Special Effort

Question 215

Question 215

Multiple Choice

___________ are items that the consumer makes a special effort to search out and buy.


A) Shopping products
B) Convenience products
C) Specialty products
D) Prestige products
E) Unsought products

Correct Answer:

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