A Product Line Is a Group of Product or Service

Multiple Choice

A product line is a group of product or service items that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

A) are made of similar components
B) are used together
C) have one SKU number
D) require high levels of R&D
E) are made from the same formulations