A Product Line Is a Group of Product or Service

Multiple Choice

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.

A) are made of similar components
B) are made from the same formulations
C) require high levels of R&D
D) have one SKU number
E) are distributed through the same type of outlets