A Product Line Is a Group of Product or Service

Multiple Choice

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or

A) are made of similar components.
B) fall within a given price range.
C) are made from the same formulations.
D) are identical except for price.
E) require high levels of R&D.