Microsoft Introduced Its Zune Player a Few Years After Apple

Multiple Choice

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors had offered their new MP3 players. Zune sales were very disappointing and Microsoft eventually killed the product. According to the textbook, the primary reason for the Zune's failure was due in large part to

A) bad timing.
B) not satisfying customer needs on critical factors.
C) poor product quality.
D) an insignificant point of difference.
E) incomplete market and product protocol.