The Primary Focus of Zappos' Market Segmentation Strategy Is to Sell

Multiple Choice

The primary focus of Zappos' market segmentation strategy is to sell

A) a wide selection of shoes, clothes, accessories, beauty aids, and housewares to people who will buy them online.
B) a wide selection of leather shoes and boots to retailers.
C) all types of shoes, accessories, and clothing to department stores.
D) Spanish novelties and accessories to organizations.
E) shoes in its own retail stores.