There Are Five Steps Involved in Segmenting and Targeting Markets

Multiple Choice

There are five steps involved in segmenting and targeting markets. What should a marketer do after he or she has grouped products to be sold into categories?

A) Create product groupings.
B) Identify market needs.
C) Take marketing actions to reach target markets.
D) Develop a market-product grid and estimate size of markets.
E) Form prospective buyers into market segments.