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    Marketing Study Set 5
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    Exam 8: Marketing Research: From Customer Insights to Actions
  5. Question
    Before Its Production, LEGO Group Marketing Managers Developed a __________
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Before Its Production, LEGO Group Marketing Managers Developed a __________

Question 119

Question 119

Multiple Choice

Before its production, LEGO Group marketing managers developed a __________ for the innovative MINDSTORMS


A) virtual concept
B) product substitute
C) product hypothesis
D) new-feature matrices
E) new-product concept

Correct Answer:

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