Part of a Wendy's Survey That Assessed Fast-Food Restaurant Preferences

Multiple Choice

Part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers uses a five-point scale in which the opposite ends have one- or-two-word adjectives that have opposite meanings. Which type of question format is this?

A) dichotomous
B) open-ended
C) Likert scale
D) semantic differential scale
E) attitudinal