Consider How Marketing Researchers and Managers Use Information Technology to Turn

Multiple Choice

Consider how marketing researchers and managers use information technology to turn information into marketing actions. Marketing managers must use the combination of data, technology, and analytics to convert the data into useful information that will answer marketing questions and lead to effective marketing actions. Organizations that accomplish this successfully are often referred to as

A) an external data source specialist.
B) a results-oriented enterprise.
C) an intelligent enterprise.
D) an internal data source user.
E) an information entrepreneur.