Eppie's Used Cars Wanted to Test Whether Straight Price Discounting

Multiple Choice

Eppie's Used Cars wanted to test whether straight price discounting worked better than a free gift. It ran two different commercials on alternate Wednesdays. The first offered 20 percent off the Kelley Blue Book price for any four-wheel-drive vehicle on the lot while the second offered a free tent with the purchase of any four-wheel-drive vehicle at the Kelley Blue Book price. The type of offer was the __________ variable. The number of people that responded to each type was the __________ variable, which would suggest best strategy for increasing traffic.

A) marketing; dependent
B) dependent; independent
C) control; independent
D) independent; dependent
E) dependent; control