Multiple Choice
Mystery shoppers are people
A) hired by a firm to get legal, though not necessarily ethical, information about competitive firms.
B) hired by a firm's employees to prove to the courts that competitors are using unfair pricing practices.
C) hired by a customer to report on illegal or unethical practices that are regularly taking place at a particular establishment.
D) who pose as customers to check on a firm's products or services and on the quality of the customer service provided by employees.
E) hired by law firms to check on the safety of their clients' products.
Correct Answer:

Verified
Correct Answer:
Verified
Q27: Set during the marketing research process, _
Q28: Semantic differential and Likert are question types
Q30: In marketing research, the term sampling refers
Q32: Eppie's Used Cars wanted to test whether
Q33: How do movie studios use marketing research?
Q46: A marketing research approach that uses a
Q51: The Internet sites for The Wall Street
Q195: Specifying constraints, identifying data needed for marketing
Q202: Drawing conclusions about every woman who leases
Q212: Explain why measures of success are important