Multiple Choice
__________ includes all of the computing resources that collect, store, and analyze the data. Marketing researchers have observed that today we live in an era of data deluge. The challenge is not data collection or even storage, but how to efficiently transform the huge amount of data into useful information.
A) Data mining
B) Environmental scanning
C) Computerization
D) E-marketing
E) Information technology
Correct Answer:

Verified
Correct Answer:
Verified
Q57: Observational data refer to<br>A) facts and figures
Q132: Figure 8-4,Question 2<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB1242/.jpg" alt="Figure 8-4,Question
Q173: Marketing researchers use tracking studies immediately before
Q187: A(n) _ involves starting with the last
Q190: Extending a pattern observed in past data
Q191: Questionnaire data refers to<br>A)the facts and figures
Q194: A salesforce survey forecast involves<br>A)asking prospective customers
Q195: Consider how marketing researchers and data scientists
Q197: There are two key elements when defining
Q242: After defining the problem and developing the