Consider How Marketing Researchers and Data Scientists Use Information Technology

Multiple Choice

Consider how marketing researchers and data scientists use information technology to turn information into marketing actions. The challenge facing managers is not data collection or even storage but how to

A) leverage external data sources.
B) effectively leverage results without excessive data generation.
C) avoid the use of data warehouses.
D) efficiently transform the huge amount of data into useful information.
E) match buying queries to relevant outputs.