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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    As a Firm Changes Its Global Market Entry Strategy from Exporting
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As a Firm Changes Its Global Market Entry Strategy from Exporting

Question 254

Question 254

Multiple Choice

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except


A) marketing control.
B) risk.
C) divestiture.
D) profit potential.
E) financial commitment.

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