Comparing the Stages in a Consumer and Organizational Purchase Decision

Multiple Choice

Comparing the stages in a consumer and organizational purchase decision process reveals key differences. When a smartphone manufacturer buys an earbud headset for its units from a supplier, more individuals are involved, supplier capability becomes more important, and the ______________ behavior is more formal.

A) problem outcome
B) information search
C) purchase decision
D) post-purchase evaluation
E) performance review