Bob's Best Friend Mike Turns 25 Next Week

Multiple Choice

Bob's best friend Mike turns 25 next week. Bob decided to purchase Mike a tablet device/e-book reader as a present. Because Bob has purchased three personal computers and other consumer electronic devices over the past five years, he scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process?

A) recollection search
B) external search
C) evaluative criteria
D) antecedent states
E) internal search