The Purchase of Bottled Water Is a Low-Involvement Purchase

Multiple Choice

The purchase of bottled water is a low-involvement purchase. How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

A) Avoid Perrier brand stock-outs on retailers' shelves.
B) Make the purchase decision a high-involvement one.
C) Offer coupons for Perrier bottled water.
D) Convince retailers to offer only Perrier water.
E) Denigrate its competition.