Multiple Choice
An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?
A) physiological needs
B) safety needs
C) social needs
D) personal needs
E) self-actualization needs
Correct Answer:

Verified
Correct Answer:
Verified
Q175: A person's ability to perceive differences in
Q260: Casey's girlfriend will celebrate her birthday next
Q260: Comparative advertising, in which one brand is
Q261: In the Maslow hierarchy of needs, water,
Q262: In the VALS framework, consumers who favor
Q263: If you read the chapters from your
Q264: An example of a public source of
Q269: In the VALS framework, consumers motivated by
Q279: Define consumer socialization.
Q316: The _ is influenced by situational, psychological,