In the VALS Framework, Consumers Motivated by Achievement Look for Products

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as __________, are trendy, fun-loving, and less self-confident than Achievers.

A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors