Solved

When Kia Motors Offered a 10-Year, 100,000-Mile Warranty for Its

Question 51

Multiple Choice

When Kia Motors offered a 10-year, 100,000-mile warranty for its Kia Soul automobile, its strategy was to reduce consumers' __________ and encourage purchases.


A) behavioral learning
B) cognitive learning
C) brand loyalty
D) perceived risk
E) postpurchase dissonance

Correct Answer:

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