Multiple Choice
In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services. They are loyal to favorite brands, especially if they can be purchased at a discount, and are referred to as
A) Strivers.
B) Believers.
C) Survivors.
D) Makers.
E) Thinkers.
Correct Answer:
Verified
Correct Answer:
Verified
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