Febreze Is an Odor-Controlling Spray That Is Manufactured by Procter

Multiple Choice

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, the rumor spread. If P&G had not been convinced it would be a very successful product, it would have dropped Febreze from its P&G product line as a result of

A) negative word of mouth.
B) a lack of back translation.
C) cultural insensitivity.
D) consumer ethnocentrism.
E) poor opinion leadership.